Case study AUTO PARTNER- MOTOR VEHICLE SPARE PARTS DISTRIBUTOR OF THE TWENTY FIRST CENTURY

AUTO PARTNER- MOTOR VEHICLE SPARE PARTS DISTRIBUTOR OF THE TWENTY FIRST CENTURY
Challenge and analysis

Challenge and analysis

  • Strengthening leader’s position among the suppliers of car spare parts
  • Building an awareness of the Auto Partner  brand as a supplier of  motor vehicle spare  parts and quality services
  • Increasing  media exposure of  Auto Partner’s brand as well as that of Max Gear, Meyle
  • Building a positive image of Auto Partner amid clients, mainly  in B2B,  based on expertise, unique know-how and effective solutions
Strategy

Strategy

Expert positioning of Auto Partner representatives throughout the branch. Focus on local communications to ensure effective access to car garages. Show useful content to the end users and  manual-like counseling comprising different car units  and subsystems and their wear.

Realization

realization

  • Press office and expert positioning
  • Positive rapport with investors
  • Meetings with Stock Exchange analysts
Effects

Effects

  • 318 publications appeared in press, internet and TV
  • The publications accessed by 1 107 378 viewers