The customer of the 21st century is an experience collector. Their choices made are aimed at enriching lifestyles. In the age of new technologies growth, the clients have increasing awareness and are well-informed; and the modern and attractive brands should meet them half-way. The product’s market success, except for its functional advantage, is strongly correlated with the accompanying emotions. Building adequate associations in the mind of customer is a long-term process, as well calling for a cohesive strategy, the vital part of which is PR. Our approach to product Public Relations is to create a relevant history and relate it in a manner that is credible, thus to exercise an influence on consumer habits.

In the area of developing product PR, we specialize in the following:

  • Launches of new products
  • Maintaining of the current brand image or its changing
  • Product and company positioning
  • Implementing image-related campaigns