Challenge and analysis
- Strengthening leader’s position among the suppliers of car spare parts
- Building an awareness of the Auto Partner brand as a supplier of motor vehicle spare parts and quality services
- Increasing media exposure of Auto Partner’s brand as well as that of Max Gear, Meyle
- Building a positive image of Auto Partner amid clients, mainly in B2B, based on expertise, unique know-how and effective solutions
Strategy
Expert positioning of Auto Partner representatives throughout the branch. Focus on local communications to ensure effective access to car garages. Show useful content to the end users and manual-like counseling comprising different car units and subsystems and their wear.
Realization
- Press office and expert positioning
- Positive rapport with investors
- Meetings with Stock Exchange analysts
Effects
- 318 publications appeared in press, internet and TV
- The publications accessed by 1 107 378 viewers