Challenge and analysis
Vetrotech Saint-Gobain is the world’s leading manufacturer of fire-resistant glass used in the construction and shipbuilding sectors. The company offers A-class fire-retardant products that provide complete protection against fire hazards. Goals:
- Strengthening and consolidating the position of Vetrotech as a leader on the market of specialist, innovative glass for construction
- Strengthening brand awareness as a reliable business partner, producer of innovative multi-functional products
- Building associations with Vetrotech as an entity that perfectly understands contemporary architectural challenges
Strategy
The agency decided to base a communication strategy on the following aspects:
- Promoting the latest, innovative glass Vetrotech solutions for a wide range of applications
- Presentation of specific applications influencing the creation of the highest standards in the industry
- Promoting Vetrotech as a company that responds perfectly to the growing demands of modern building and architectural visions
- Communication was focused on industry media reaching the main target groups in the field of B2B.
Realization
- Organization of a press conference with the PROTECT glazing test in Pruszków
- Positioning of Grzegorz Sołtys, the Regional Manager, as an expert in the field of specialist glazing in the media, arranging interviews in key industry media
- Coordination of advertising cooperation with the most important industry titles
- Professional photographic sessions of selected, the most important Vetrotech projects
- Management of social media channels
Effects
- 351 publications, with a value of 538 444 AVE
- Organization of roadshows
- 2.089.604 reach in key industry media.
See video.