Who we are We answer the needs of tomorrow

Corporate communications

We deliver solutions in area of integrated communication and public relations

We have been working for leading Polish and international brands. We respond to the needs of tomorrow in the field of communication and building real and lasting relationships between the brands and their surroundings.

We offer clients effective strategies in four areas: corporate communication, product communication, social media and content marketing.

In our strategies, projects or initiatives, we always focus on achieving business goals, measurability and impact on the environment with full faith in the power of dialogue.

We focus on development

As the first agency in Poland, we conducted a study on the "Role of Corporate Communication", as well as "Fake news from the perspective of Polish journalists". Paweł Bylicki, CEO Public Dialog is a co-author of the book "Corporate Brand and its communication", published in 2018.

Our employees are lecturers, including London School of Public Relations, University of Warsaw, Collegium Civitas, School of Brand Strategy, School of Administration and Entrepreneurship in Lublin.

We comply with the tender rules of the White Book of Marketing Communication.

We operate in IPRN and SAPR

We belong to the global network of the International Public Relations Network (IPRN) with branches in 40 countries. We have global know-how and the ability to conduct communication in many markets at the same time. The global team consists of over 6,800 employees they have been working on the success of clients every day. www.iprn.com

We are also one of the founding agencies of the Association of Public Relations Agencies. SAPR is an organization that aims to represent and support the broadly understood PR industry present throughout Poland. The aim of the Association is to promote high-quality PR services, stimulate the development of this sector and support the demand for such services, as well as strengthen the competitiveness of PR in relation to other communication services. www.sapr.com.pl

We win prestigious awards for clients

Continuously from 2013, we have been receiving the most important Polish and international industry awards for our projects, including Stevie Awards, Magellan Awards, Golden Clip, PR Platinum and many more ...

Mission and vision

It is our mission to offer our clients most effective communication strategies so that they can build emotional relations with their customers using the engaging company story told by us in support, and eventually meet their own business objectives.

It is the vision of Public Dialog to be the most recommended Polish agency in social Communications.

Values

Operating in the Communications business is a race without a finish line. For us this race is also the base for our functioning as a Public Relations agency. The acronym of R A C E defines a fundamental feature of Public Dialog, making it different from the other player in this branch. In pursuit of utmost professionalism in our day daily duties we focus on the following:

Interpersonal relations is the basis of good business. We cooperate with our clients, business partners and media representatives in the spirit of mutual respect. In order to build mutual understanding we always adhere to the rules of dialog. We consider two-way communication between our agency and the audiences to be a key value in public relations. Due to connecting clients’ plans, interests and concrete expectations of their audiences we are able to build mutual confidence. We are aware of the fact that only professional, reliable and transparent information management between the company and its audiences may lead to deep understanding and cement positive relations with all stakeholders.

We are an ambitious team, made up of the individuals who set themselves challenging objectives. Our associates aim at attaining self-fulfillment and being successful together with the clients. The employees of Public Dialog
redefine popular and well-worn communication patterns, each day they work out more more effective and creative solutions. We set realistic and fully measurable KPIs, for which we do incur responsibility towards our clients, and together with them we look into the strategies at any stage of their implementation.

We want to be the most client-oriented PR agency in the whole branch. We aim at absolute satisfaction of our clients, and this becomes an ultimate motivator in our daily efforts. We listen attentively to our clients’ needs, we adjust ourselves to their expectations, as a result of which we are also strengthening our brand, too. We provide well-thought and proven solutions in corporate communications, public relations and content marketing in order for the clients’ stories to be heard well. Doing so, we are having a positive impact on their future and development.

We are working in a good team that is highly integrated, ambitious and responsible. Our specialists are empowered to contribute into the decision-making process pertaining to the development of Public Dialog. Everyone incurs full responsibility for their own actions, and our team can always count on support from other mates.
We activate the potential and knowledge acquired by our staff, and it is our team that is a driving power for the Public Dialog’s advancement.

Our awards

2022 Stevie Awards GOLD Stevie, Communications or PR Campaign of the Year

AWARD:

2022 Stevie Awards GOLD Stevie, Communications or PR Campaign of the Year

CATEGORY:

Sponsorship

PROJECT:

Xiaomi Kite Cup driven by Land Rover2022

PR WINGS 2022

AWARD:

PR WINGS 2022

CATEGORY:

Public Affairs and Lobbying

PROJECT:

GOLDEN STEVIE AWARDS 2020

AWARD:

Stevie Awards

CATEGORY:

Corporate Communications

PROJECT:

Little Rescuers

MP Power AWARDS 2019

AWARD:

MP POWER 2019

CATEGORY:

CSR

PROJECT:

Mali Ratownicy 2019, klient: Volkswagen Group Polska, agencja: El Padre, Public Dialog

EVENTIADA IPRA GWA 2019

AWARD:

EVENTIADA IPRA GWA 2019

CATEGORY:

Best Corporate Social Responsibility Campaign

PROJECT:

EVENTIADA IPRA GWA 2018

AWARD:

Eventiada IPRA GWA 2018

CATEGORY:

Most innovative campaign in approach and tools

PROJECT:

Ibis music lives here

Brown Golden Clip Awards 2017

AWARD:

BROWN GOLDEN CLIP AWARDS 2017

CATEGORY:

PR korporacyjny

PROJECT:

Łazarski – praktyczny wymiar kształcenia – Public Dialog, Uczelnia Łazarskiego

Ardor Auction- “The First Oldtimers Auction House— Ardor Auction”

Mercury Excellence Gold 2015/2016

AWARD:

Mercury Excellence 2015 | 2016 GOLD

CATEGORY:

Product Launch

PROJECT:

Ardor Auctions Classic Automobiles Auction Event

Lost Museum

Knowledge

We are eager to learn the new, but we also willingly we share the knowledge acquired. This is the only way to the development our organization and the capacity to provide effective solutions to our business partners. We perceive sharing knowledge and experience as a vital part of our agency’s operations. We regularly publish trade-specific reports, take part in conferences and seminars, provide instruction at a number of academic centers, and actively take pr-bono initiatives aimed at the growth and personalizing of the Polish Communications and PR sector.

Report

FAKE NEWS FROM THE POLISH JOURNALIST PERSPECTIVE

Our agency has carried out the first research in Poland on the scale of fake news phenomenon with news presenters and journalists as subjects. The survey was done between 24 and 28 April 2017 by the ARC Rynek i Opinia Research Institute. It comprised 154 journalists.

download report

Report

THE ROLE OF CORPORATE COMMUNICATIONS

Please feel free to download the first report in Poland made on ‘The role of corporate communications’. The report is an effort to outline the characteristics of corporate communications, its trends and challenges, importance of stakeholders and the role of external accountants as well as present major challenges faced by the branch insiders.

The report compiles valuable information on the methods of measuring efficiency of Communications activities in the largest Polish and international companies.

more download report

Manual

CORPORATE BRAND AND ITS COMMINICATION

Paweł Bylicki, CEO of Public Dialog, is a co-author of the manual entitled ‘Corporate brand and its communication’ It is dedicated to the individuals interested in product and corporate brands and those who take care of communications on the level of entire organization. The addressees can be company employees, however, the rules of communication presented therein are useful to civil servants of government agencies, self-governments, trade unions or foundations. The publication can be of use to specialists and managers of different levels, whose assignments involve various kinds of brand communication

The manual’s reader gets leads, among other things, on which major brand building components are, what identity, corporate image or reputation is, or why the brands devoid of strategic corporate communications management will fail to build relations with all their stakeholders. The manual outlines the notion of corporate vision, mission, value and culture. There are answers to the following questions: what is a corporate brand? What are its roles, objectives and functions? Who and how should manage corporate communications? How to plan corporate Communications and corporate strategy?

IPRN Network

We are the only Polish company belonging to the global network of IPRN.

International Public Relations Network was established in 1995 and now it is one of the most distinguished and largest networks in the world associating independent PR agencies.

We make the world smaller with integrated international communications being just at hand. Many clients make use of our potential in running global campaigns or projects dedicated to specific markets. The IPRN comprises 40 professional agencies, based in 28 countries.
On a daily basis we cooperate through this network with more than 6800 professionals.

Owing to the IPRN membership we are able to implement complex Communications projects onto many markets at a time and win international know-how.

More info at: www.iprn.com

Important facts

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