Knowledge

We are eager to learn the new, but we also willingly we share the knowledge acquired. This is the only way to the development our organization and the capacity to provide effective solutions to our business partners. We perceive sharing knowledge and experience as a vital part of our agency’s operations. We regularly publish trade-specific reports, take part in conferences and seminars,  provide instruction at a number of academic centers, and actively take pr-bono initiatives aimed at the growth and personalizing of the  Polish Communications and PR sector.

Report

FAKE NEWS FROM  THE POLISH JOURNALIST PERSPECTIVE

FAKE NEWS FROM THE POLISH JOURNALIST PERSPECTIVE

Our agency has carried out the first research in Poland on the scale of fake news phenomenon with news presenters and journalists as subjects. The survey was done between 24 and 28 April 2017 by the ARC Rynek i Opinia Research Institute. It comprised 154 journalists.

Report

THE ROLE OF CORPORATE COMMUNICATIONS

THE ROLE OF CORPORATE COMMUNICATIONS

Please feel free to download the first report in Poland made on ‘The role of corporate communications’. The report is an effort to outline the characteristics of corporate communications, its trends and challenges, importance of stakeholders and the role of external accountants as well as present major challenges faced by the branch insiders.
The report compiles valuable information on the methods of measuring efficiency of Communications activities in the largest Polish and international companies.

Manual

CORPORATE BRAND AND  ITS COMMINICATION

CORPORATE BRAND AND ITS COMMINICATION

Paweł Bylicki, CEO of Public Dialog, is a co-author of the manual entitled ‘Corporate brand and its communication’ It is dedicated to the individuals interested in product and corporate brands and those who take care of communications on the level of entire organization. The addressees can be company employees, however, the rules of communication presented therein are useful to civil servants of government agencies, self-governments, trade unions or foundations. The publication can be of use to specialists and managers of different levels, whose assignments involve various kinds of brand communication
The manual’s reader gets leads, among other things, on which major brand building components are, what identity, corporate image or reputation is, or why the brands devoid of strategic corporate communications management will fail to build relations with all their stakeholders. The manual outlines the notion of corporate vision, mission, value and culture. There are answers to the following questions: what is a corporate brand? What are its roles, objectives and functions? Who and how should manage corporate communications? How to plan corporate Communications and corporate strategy?