Amadria Park is the largest hotel group in Croatia. The agency faced the challenge of increasing guest traffic, both individual and corporate, to its hotels. The group’s properties are located in Šibenik, Opatija, and Zagreb. Previously, Amadria Park had no communication with the Polish market.

A 2023 study by the Polish Tourist Organization revealed that during the summer holiday season, Poles tend to travel abroad for their main vacation. Among respondents, 24% stated that they spend exactly 8 days (7 nights) abroad, while 25% plan trips lasting 9-15 days. In 2023, Poles traveled predominantly to European countries (93.4% of trips), with the main purposes being leisure and recreation (48.3%) and shopping (35.3%).

The agency began with robust media relations efforts (press office, press releases) based on storytelling and highlighting the hotels’ and destinations’ strengths. For example:

• Šibenik: A small, magical town that enchants visitors with its historic landmarks and unique atmosphere. This summer season offers an opportunity to discover another hidden gem in Croatia, full of untold stories.
• Zagreb: The capital of Croatia is just a 1-hour 20-minute flight from Warsaw and serves as an excellent weekend getaway destination. A good city break is all about convenient location and proximity to key attractions.
• Opatija: One of the premier resorts on the Istrian peninsula, Opatija captivates with its location near both the Adriatic Sea and mountain ranges. Residents often compare this charming destination to the French Riviera or Monte Carlo. Its uniqueness was recognized by prominent Poles even a century ago.

Activities

• Organized a 3-day media trip.
• Hosted MICE organizers and event managers from MEETING PLANNER.
• Hosted MICE organizers and event managers from THINK MICE.
• Positioned the client as a sponsor for the Incentive Travel category at Poland’s most important MICE gala, MP Power Night – the MP Power Awards® final.
• Public Dialog carefully matched influencers to the hotel’s DNA and organized trips to the hotels in Opatija and Šibenik. This included inviting 8 influencers, preparing itineraries, and conducting briefings.