Over 5 years of collaboration. The agency’s tasks include establishing CHEP’s position as a key player in the supply chain management services market in Poland (expert and market leader), promoting new business models, and supporting their communication. Additionally, reinforcing CHEP’s position in the media as an opinion leader and voice of the market in supply chain management in Poland, reaching target groups with a message based on values and key messages, ultimately strengthening the CHEP brand’s reputation. Another challenge is differentiating the brand and its expertise from competitors and establishing CHEP in key business areas such as the FMCG sector and the food industry (fruits, vegetables, meat, dairy, and beverages). Therefore, the agency is positioning the CHEP brand in the market as a leader not only in Pallet Pooling but also as an expert in supply chain solutions in a broad sense, seeking opportunities to present innovative solutions and knowledge, and showcasing CHEP as a sustainably developing entity in Poland and worldwide.
