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Motointegrator

Motointegrator
Public Dialog

Analysis / Challenge

An online service that combines product purchase offers with workshop services. It is a project of Inter Cars, one of the largest distributors of car parts. It has its own network of 1000 workshops nationwide.

  • Building brand awareness for MOTOINTEGRATOR
  • Creating a competitive advantage and distinguishing the company in the market as one that combines an online store with real-world service
  • Raising awareness of the brand’s existence among car workshop owners
  • Positioning company representatives and ambassadors as automotive enthusiasts
Motointegrator
Public Dialog

Implementation

  • Organization of MOTOINTEGRATOR Truck Day – a meeting with the media to present the portal, facilitating mutual acquaintance, relationship building, and customer integration with key journalists from automotive media
  • Promoting brand ambassadors K. Hołowczyc, B. Ostałowski
  • Expert positioning of brand representatives in the media
Motointegrator
Public Dialog

Results

  • 374 publications
  • Publications in the most important online media, national and regional press, television, and radio
  • Publications featured client experts, brand ambassadors, the Motointegrator.pl brand name, and selected products

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