Positioning in the media for a company that had never previously communicated its activities
Building awareness of the franchise brand among owners of independent car workshops
IR activities
Implementation
Collaboration with TVN Turbo in producing the program “Dream Car – Buy and Fix.”
Producing 4 pilot episodes and 12 episodes of the first series
Establishing cooperation with moto.pl, the largest automotive portal in Poland, where a special subpage was created to publish details about the vehicles, repairs, photos, and behind-the-scenes content.
Expert positioning of the company president and experts in the media
Results
A total of 293 publications (a mix of media, including the most important titles in the automotive, tire, and workshop-related industries)
47 publications in electronic media, including 10 expert articles by the client on Motofakty.pl (average number of views: 3000 people)
Almost 650,000 print circulation in which the publications appeared
