Volvo Car Poland is the exclusive distributor of Volvo passenger cars in Poland. Following the global premiere of the new EX30 and EX90 models from the Swedish manufacturer, the Polish premiere took place on July 13, 2023, at the Służewiec Racetrack in Warsaw. As part of the collaboration for the event, the agency was tasked with promoting the event in industry and lifestyle media, increasing the event’s publicity, and reinforcing the Volvo brand’s reputation in the market by emphasizing the uniqueness of the event among both media representatives and guests.