Vetrotech Saint Gobain

Vetrotech Saint-Gobain is the world’s leading manufacturer of fire-resistant glass used in the construction and shipbuilding sectors. The company offers A-class fire-retardant products that provide complete protection against fire hazards. Goals:

Strengthening and consolidating the position of Vetrotech as a leader on the market of specialist, innovative glass for construction
Strengthening brand awareness as a reliable business partner, producer of innovative multi-functional products
Building associations with Vetrotech as an entity that perfectly understands contemporary architectural challenges

The agency decided to base a communication strategy on the following aspects:

Promoting the latest, innovative glass Vetrotech solutions for a wide range of applications
Presentation of specific applications influencing the creation of the highest standards in the industry
Promoting Vetrotech as a company that responds perfectly to the growing demands of modern building and architectural visions
Communication was focused on industry media reaching the main target groups in the field of B2B.

Organization of a press conference with the PROTECT glazing test in Pruszków
Positioning of Grzegorz Sołtys, the Regional Manager, as an expert in the field of specialist glazing in the media, arranging interviews in key industry media
Coordination of advertising cooperation with the most important industry titles
Professional photographic sessions of selected, the most important Vetrotech projects
Management of social media channels

351 publications, with a value of 538 444 AVE
Organization of roadshows
2.089.604 reach in key industry media.

Case study

Challenge and analysis

Strategy

Realization

Effects

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