The 3-month campaign conducted in 2018 focused on offering 2.5% for new bank customers as well as for new funds for existing customers. There was no upper limit on deposits. The campaign goals were: increasing awareness of the offer, increasing the number of visits to the contact form, acquiring new customers, and establishing deposits between 50-80 million Polish złotys.
The agency conducted an integrated campaign using:
Google AdSense, bank comparison websites, newsletters, PR activities, preparation of 4 video spots, advertising campaigns on Facebook, financial portals and blogs, emailings.
