Kitesurfing already has so many fans around the world that it is on the program for the 2024 Paris Olympics. The Hel Peninsula is one of the best bodies of water in Europe for the sport. Despite the pandemic, the organizers decided to hold the Polish Cup and Championships in kitesurfing and for the first time in Europe – a discipline called wingfoil. Also for the first time two new brands appeared at the Championships: Xiaomi Poland – a manufacturer of consumer electronics and Land Rover Poland – the world’s leading manufacturer of luxury vehicles, and the competition was officially named Xiaomi Kite Cup driven by Land Rover. The challenge for the agency was to skillfully combine the communication of several areas: electronics and luxury automotive brand, without losing thek spirit of a spectacular sport, although not yet so popular in Poland.
