Case study Volkswagen Financial Services

Volkswagen Financial Services
Challenge and analysis

Challenge and analysis

  • Building on the market and within target groups awareness that everything can be done in one place – in the dealership: car + car financing (credit / leasing / rent) + insurance + inspection packages
  • Building awareness about TCO – the total cost of owning a car
  • Modern ways of using the car vs. owning – products with residual market value = with low installments
  • Associating mobility as a part of DNA VWFS
  • Change of attitude when it comes to buying a car
  • Strengthening the leadership position on the Polish market in the area of ​​electromobility
Strategy

Strategy

Realization

Realization

  • Strategic consulting in area of communication
  • Running a press office
  • Expert positioning
  • Car Leasing Day and Press Cafe (quarterly meetings with the media)
  • Organization of participation in special events (Impact Mobility Revolution, Motor Show)
  • Design and implementation of the mobilni.pl website
  • Internal communication
Effects

Effects

  • PUBLICATIONS: 2109 (2017), 3 484 (2018), 2275 (2019)
  • AVE: 6.8 million in 2017, 14.8 million PLN in 2018, 19.5 million PLN in 2019
  • General reach: 523 million in 2017, 375 million in 2018, 501 million in 2019