Challenge and analysis
- Building on the market and within target groups awareness that everything can be done in one place – in the dealership: car + car financing (credit / leasing / rent) + insurance + inspection packages
- Building awareness about TCO – the total cost of owning a car
- Modern ways of using the car vs. owning – products with residual market value = with low installments
- Associating mobility as a part of DNA VWFS
- Change of attitude when it comes to buying a car
- Strengthening the leadership position on the Polish market in the area of electromobility
Realization
- Strategic consulting in area of communication
- Running a press office
- Expert positioning
- Car Leasing Day and Press Cafe (quarterly meetings with the media)
- Organization of participation in special events (Impact Mobility Revolution, Motor Show)
- Design and implementation of the mobilni.pl website
- Internal communication
Effects
- PUBLICATIONS: 2109 (2017), 3 484 (2018), 2275 (2019)
- AVE: 6.8 million in 2017, 14.8 million PLN in 2018, 19.5 million PLN in 2019
- General reach: 523 million in 2017, 375 million in 2018, 501 million in 2019
