Case study
Vetrotech Saint Gobain

Vetrotech Saint Gobain
Challenge and analysis

Challenge and analysis

Vetrotech Saint-Gobain is the world’s leading manufacturer of fire-resistant glass used in the construction and shipbuilding sectors. The company offers A-class fire-retardant products that provide complete protection against fire hazards. Goals:

  • Strengthening and consolidating the position of Vetrotech as a leader on the market of specialist, innovative glass for construction
  • Strengthening brand awareness as a reliable business partner, producer of innovative multi-functional products
  • Building associations with Vetrotech as an entity that perfectly understands contemporary architectural challenges
Strategy

Strategy

The agency decided to base a communication strategy on the following aspects:

  • Promoting the latest, innovative glass Vetrotech solutions for a wide range of applications
  • Presentation of specific applications influencing the creation of the highest standards in the industry
  • Promoting Vetrotech as a company that responds perfectly to the growing demands of modern building and architectural visions
  • Communication was focused on industry media reaching the main target groups in the field of B2B.
Realization

realization

  • Organization of a press conference with the PROTECT glazing test in Pruszków
  • Positioning of Grzegorz Sołtys, the Regional Manager, as an expert in the field of specialist glazing in the media, arranging interviews in key industry media
  • Coordination of advertising cooperation with the most important industry titles
  • Professional photographic sessions of selected, the most important Vetrotech projects
  • Management of social media channels
Effects

Effects

  • 351 publications, with a value of 538 444 AVE
  • Organization of roadshows
  • 2.089.604 reach in key industry media.

See video.