It has been decided that the main „locomotive”, propelling power for the project will be qualitative research in the areas of MICE and CORPORATE Travel. In order to develop a business platform, presentation of results was connected with discussion panels in which accomplished experts and authorities took part. All was enriched by a vital, from a business point of view, marketing component.
On this occasion, periodicality of the research allowed for (year-to-year) comparisons of certain indicators, as a result of which there has been created a barometer displaying the condition and trends on the business travel market in Poland.
Each of „Orbis Business Mixer” events may have been a separate and independent project having guaranteed reaching of the most strategic objectives. The following 3 events were organized: